Define, Identify, and Energize:
When the Uptown Westerville Farmers' Market started to stand on its own two feet (the market took its first steps with the support of the local merchants' association and then embarked out on its own as a stand-alone entity), we needed an easy to remember, information-loaded identity that might also be shorter than 'Uptown Westerville Farmers' Market.'
Plain, simple, memorable and to the point. I gave the market its nickname: Market Wednesday.
The easy to remember website: marketwednesday.com
- Linda.
